One of the great experiential lessons I am learning is the value of clear, repetitive communication in leadership. The case in point concerns communication through a strategic planning process: Where are we now, where do we plan to go, and how will we get there? Here are some of the points that stand out to me as critical in communicating during this process:

1. While I may be aware of elements of change, and a core leader group may be very familiar with the information, this information will be brand new for some. How would I respond if I were hearing change elements for the first time? What critical questions would I have? I cannot be lulled into believing that what has been churned and studied and developed for months can be processed quickly.  How would I need to see and be presented information so I could grasp it quickly?

2. It is critical to share the responsibility of the strategic plan; no one person is coming up with it. This amps up positive communication in that the process itself becomes one of communication, refining, communicating, and refining. The pastor that I work with is incredible at equipping leaders to share the responsibility of tasks like this.

3. As the time nears for a formal wide presentation, it is critical to broaden the circle of those who need to be informed in advance. This yet again gives opportunity to refine the message.

4. After the broadest audience has been made aware of the plan for the future, time must be given to process and savor the information. Let it sit. Be incredibly open to questions and be transparent. Then, move for an approval of this broad group to move forward…together.

This process is hard work, but just like it is critical, critical to lay a strong foundation for a big project, ample time, and ample communication must be given for a strategic plan to be developed well, gain broad approval, and best yet, come to pass over time!

When have you seen this process go well, or perhaps not so well?